网站内容及实现方式
Content and Realization of Website
1、根据网站目的确定网站结构导航
1. Determining the Navigation of Website Structure Based on the Purpose of Website
一般企业型网站应包括：公司简介、企业动态、产品介绍、客户服务、案例展示、联系方式、在线留言等基本内容。更多内容如：常见问题、营销网络、招贤纳士、在线论坛、英文版等等。通常个人网站则以小型博客和论坛居多，栏目设置通常由站长的个人喜好而定。
General enterprise websites should include: company profile, enterprise dynamics, product introduction, customer service, case presentation, contact information, online message and other basic content. More content such as: Frequent Questions, Marketing Network, Recruitment, Online Forum, English Edition and so on. Usually personal websites are dominated by small blogs and forums, and column settings are usually determined by the personal preferences of webmasters.
2、根据网站目的及内容确定网站整合功能
2. Determine the website integration function according to the purpose and content of the website
如FLASH引导页、会员系统、网上购物系统、在线支付、问卷调查系统、信息搜索查询系统、流量统计系统等。
Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, information search and query system, traffic statistics system, etc.
3、确定网站结构导航中频道子栏目
3. Determine the Channel Subcolumn in Site Structure Navigation
如公司简介中可以包括：总裁致词、发展历程、企业文化、核心优势、生产基地、科技研发、合作伙伴、主要客户、客户评价等；客户服务可以包括：在线咨询、服务热线、服务宗旨、服务项目等。
For example, the company profile can include: President's speech, development process, corporate culture, core advantages, production base, scientific and technological research and development, partners, key customers, customer evaluation, etc. Customer service can include: online consulting, service hotline, service purpose, service items, etc.
4、确定网站内容实现方式
4. Determine how to implement website content
如产品中心使用动态程序数据库还是静态页面。营销网络是采用列表方式还是地图展示。
For example, the product center uses dynamic program database or static page. Is the marketing network a list or a map display?
网页设计
Web Design
1、网页设计美术设计要求，网页美术设计一般要与企业整体形象一致，要符合企业CI规范。要注意网页色彩、图片的应用及版面策划，保持网页的整体一致性。
1. Web design art design requirements, web art design should generally be consistent with the overall image of the enterprise, to comply with corporate CI norms. Pay attention to the application of color, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2、在新技术的采用上要考虑主要目标访问群体的分布地域、年龄阶层、网络速度、阅读习惯等。
2. In the adoption of new technology, we should consider the distribution of the main target groups, age class, network speed, reading habits and so on.
3、制定网页改版计划，如半年到一年时间进行较大规模改版等。
3. Formulate a plan for page revision, such as large-scale revision from half a year to one year.